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| Dell (top), Mac (bottom). |
Below are some images from different angles of each product to compare....but what do you think?
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| Dell images (top), Mac images (bottom). |
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| Dell (top), Mac (bottom). |
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| Dell images (top), Mac images (bottom). |
The image I saw is the image to the left. It's work produced by LEGO artist Nathan Sawaya, a former lawyer turned artist. After seeing this I did more research, and found he has done many other pieces with the same impact of this piece. His pieces are mostly based on human form, but he has also created a life size cello along with more abstract pieces. Each piece is being sold for around $10,000, with his biggest piece needing half a million LEGO bricks to complete. In my opinion, these LEGO pieces are some of the most creative and innovative pieces of art I personally have seen. Using a product of which it's primary purpose is a toy and using it to create modern pieces of art, in my eyes is brilliant...plus I love LEGO!
But in this instance it's not the car I'm interested in, it is how they have advertised the new vehicle on the Subaru website. They have used a method of interactive advertising called Augmented Reality. All you need to have is a webcam to make use of this very innovative and interactive service. You then print off a pattern on a sheet of paper, which acts as a plain to which the image of the vehicle is projected onto on the screen. You can then tilt the paper to see the vehicle from all angles.