New Subaru XV Unveiled

The new Subaru XV was unveiled recently at the Frankfurt Motor Show in Germany. The car is scheduled to be on sale by early 2012, but they haven't released too many details. From a first look it seems to be a modern and big 5 seat MPV, and in my opinion looks like a great car.

But in this instance it's not the car I'm interested in, it is how they have advertised the new vehicle on the Subaru website. They have used a method of interactive advertising called Augmented Reality. All you need to have is a webcam to make use of this very innovative and interactive service. You then print off a pattern on a sheet of paper, which acts as a plain to which the image of the vehicle is projected onto on the screen. You can then tilt the paper to see the vehicle from all angles.

As I don't have a webcam I cannot show the final result, but as soon as I can get my hands on one I will give it a try and post a picture. 








Feel free to check out the site for yourself at : http://subaru.co.uk/vehicles/xv