New Subaru XV unveiled...MK II

What seems like years ago in the second post on this blog, I looked at how Japanese car company Subaru were advertising their newly revealed XV model. They used a method called augmented reality which allows the consumer to interact with the product. At the time I did not own or have a webcam available to test it out, and said I would test it out as soon as I could get my hands on one. So...as promised here are a few pictures, and my verdict.

In my opinion, augmented reality is a great form of advertising, and it's potential will only grow. It allows the consumer to interact with the product in a unique way, and allows you to see the product from all angles. The rotation of the image was not entirely smooth, and if the paper I used was rotated to too steep an angle the image would freeze. This may be due to the light in the room at the time, or to the lower quality webcam. Even with this I found the experience quite enjoyable, and was able to see all around the car. In future developments I personally would like to see the ability to open doors and use the unique features of the car...but for now it is great.

Check it out at :  http://subaru.co.uk/vehicles/xv/?partner=google&utm_source=google&utm_medium=cpc&utm_campaign=9%2E%20Subaru%20XV&utm_term=subaru%20xv%20-p&gclid=CMedo43oua0CFaEhtAodADXrBA